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Content Lead & Creative Director


Building brands through story, strategy & data

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5+
Years Experience
60K+
Instagram Followers Built from Zero
600+
Videos Produced
24M+
Monthly Reach
Scroll
Shivani Chauhan
5+ Years in Content & Growth

About Me

Strategy
meets
storytelling

Content Lead with over 5 years of experience driving full-funnel content marketing, social media growth, and product storytelling. Currently leading social-first acquisition at Shine.com (HT Media Group), I specialise in building performance-driven content funnels that connect creative storytelling with real business outcomes.

Core Skills

Content Strategy Social-First Growth Product Storytelling Performance Marketing Social Media Analytics AI-Assisted Workflows Video Production Meta Ads Google Ads Creative Direction Cross-functional Leadership Short-Form Video

Selected Work

Projects &
Results

A cross-section of strategy, execution, and measurable impact across platforms and channels.

Short-form content work at AccioJob
Social MediaContent StrategyShort-Form Video

Instagram Growth at AccioJob

Built and scaled AccioJob's Instagram presence from zero through strategic content, experimentation, and consistent short-form video production.

Results
Grew to 60K+ followers, 24M+ monthly reach, contributing ₹30–40L in high-ticket revenue
YouTube and podcast long-form content
YouTubePodcastVideo Production

YouTube & Podcast Scaling

Scaled AccioJob's YouTube channel and launched a long-running podcast series through structured content planning and performance tracking.

Results
Grew from 30K to 53K+ subscribers, launched 100+ episode podcast
Podcast and long-form content series
Meta AdsGoogle AdsPerformance Marketing

Performance Marketing Optimisation

Led paid content strategy across Google and Meta, using insight-led experimentation to improve campaign efficiency across the funnel.

Results
Reduced CPL by 20%, improved conversion rate by 25%

Numbers don't lie.

By The Numbers

Impact & Results

0
Instagram Followers
● Instagram
0
Monthly Reach
● Cross-Platform
0
YouTube Total Views
● YouTube
0
Qualified Leads Generated
● WhatsApp / Affiliate
Platform Audience
Followers & subscribers built across channels
Content Output
Volume produced & high-performing pieces
📉
Cost Per Lead
−20%
Reduced CPL through insight-led creative testing across Google & Meta
📈
Conversion Rate
+25%
Improved funnel conversion through content–ad alignment
💬
Engagement Rate
+30%
Higher engagement across paid and organic campaigns
5,000+
Verified registrations from job drives & offline events
+30%
Increase in offline walk-ins across Hyderabad, Pune & Noida
6
People managed across content, video & social
4× Video Editors 1× Content Marketer 1× Social Media Mgr

Portfolio

Short-Form
Video Work

Short-Form Video
Social-first content for digital distribution.
Short-Form Video
Social-first content for digital distribution.
Short-Form Video
Social-first content for digital distribution.
Short-Form Video
Social-first content for digital distribution.
50+

Independent Work

Cultural Diet —
Essays on Culture
& Digital Growth

Independent talking-head essays blending media theory, culture, and digital growth. 50+ scripted essays, end-to-end produced. Published on Substack.

Read on Substack →
50+
Scripted & Produced Essays

"End-to-end — research, script, camera, edit, publish."

Career

Experience

Jan 2026 →Present

HT Media Group — Shine.com

Content Lead

  • Led social-first lead acquisition across YouTube, Instagram, and LinkedIn
  • Built performance-driven content funnels contributing to user registrations
  • Designed full-funnel frameworks connecting TOFU content with paid distribution
Sep 2021 → Jan 2026

AccioJob Pvt Ltd (YC-backed)

Creative Director

  • Defined end-to-end creative strategy across brand, product, and growth
  • Managed and mentored a six-member content team
  • Drove performance marketing through insight-led content and structured experimentation
Sep 2024 →Present

Independent

Creative Video Essays — Cultural Diet

  • Researched and scripted 50+ short-form essays on culture and digital growth
  • Handled end-to-end production including filming, editing, and graphics
  • Published long-form essays via Substack

Get in Touch

Let's Work
Together

Open to collaborations, consulting projects, and full-time opportunities in content, growth, and creative strategy.

✉️
📞
💼